If you have a real estate blog and are not seeing the results you had hoped for, it may be in your best interest to actively work to improve your blog. Understanding why your blog is underperforming will help you develop a strategy to improve your blog and start driving more traffic to your real estate website. I was maintaining real estate blog for Arverne, real estate community from New York. These are my tips based on my working experience
Fix Broken Links
One reason why many blogs suffer is because of an abundance of broken links. Checking your website to see if it contains any broken links will not only improve the user experience associated with your website but it will also help you improve your search engine rankings. Search engines will penalize websites that have too many broken links by moving them down in the search results, which results in fewer visitors for your website.
Good Internal Linking Structure
Working on your blog’s internal linking structure is another good way to improve your real estate blog. When writing a new post, try to link to several other posts you have already written for your own blog. These internal links will help move specific posts up in the search rankings while also allowing the search engine spiders to easily index all of your site’s content.
Make your Blog Easy to Read
The type of font you select for your blog can have a huge impact on the overall success of your website. If your posts are too difficult to read, your visitors will simply leave your blog to find another one that does not hurt their eyes. Selecting a font that is easy to read and improves your visitors’ user experience while on your site will help your blog become more successful and a powerful business tool.
Optimize your Calls to Action
If you are looking to improve your real estate blog, it is probably because you are not seeing as many conversions via your blog as you thought you would. One reason why your website may not be generating as many conversions as you had hoped for is because your calls to action could use some more work. Split testing different calls to action will help you see what does and does not work when it comes to generating conversions via your blog.
Consider your Target Audience
After running a blog for some time, it is easy to lose sight of who your target audience is and start writing content that they do not find useful. If the themes of your topics you cover on your blog have changed over time, it may be time to get back to your roots and start writing more focused content geared towards your target audience. When you create content that your target audience finds useful, interesting and valuable, they will be much more responsive to your calls to action and will frequent your real estate blog regularly.
Publish More Content
Creating content more frequently is another great way to improve your blog. When you create content on a more regular basis, you will be able to target more keywords with each new post you write. This will provide you with the opportunity to improve your search engine rankings and gain more exposure in the search engine results.
Reconsider your Categories
Making your website as easy to navigate as possible will help improve the user experience associated with your website. When your visitors are able to easily find the content they were looking for, they will have nothing but positive things to say about your site. Changing your blog’s categories so they are very user friendly and easy to navigate is the first thing you should do when trying to improve your real estate blog’s user experience.
Analyze your Traffic Metrics
To get a full understanding of what is happening when people visit your real estate website, you need to analyze your website’s traffic data. Seeing which sources are sending the most visitors, generating the most conversions and what your visitors are doing while they are on your website will give you great insight into how people interact with your blog. With this actionable data in hand, you will be able to make informed decisions when trying to improve your real estate blog.
Having a blog is a great way to gain online exposure for your real estate business. However, in order to get the most out of your blog, you need to create goals and constantly monitor your results to see if you reaching those goals. If you do not think you are getting the results you should be with your blog, you will need to a proactive approach to improving your website so it does start to generate more leads for your real estate business.
Ben is a passionate blogger and online marketing consultant. He helped many small business owners to establish their online presence. These are the tips about how to improve real estate blog, based on his own experience while he was working for Arverne website.